Today is an exciting day for us, as we announce our new company name and logo.

Our business has grown and evolved over the last 13 years, and we felt it was time for a change. We have refreshed our logo to reflect who we are today and to symbolize our dynamic future. This wasn’t a decision we made lightly as we are proud of our rich history. However, our new brand truly reflects our brand promise to you. 

Watch the Official Announcement from this Morning


We are still the same company with the same amazing people that are dedicated to helping Nonprofits serve more people, with less effort, stress and expense.


In the upcoming months we have to update all our brand literature, transition away from our old website and email addresses, and slowly get used to saying "Hello, you've reached Sparkrock." We are aware that changing a brand is a process that can involve many steps and take some time, so we will finalize it gradually. We don't expect the full change to take into effect until the end of February.

So how does this change affect you? These are some questions you probably have:

When will you see the name change? As you can see, we've already changed the side of our building and we've got an amazing new website and blog live. In the next month we will slowly be switching over our email addresses, printing new business cards and transferring all our marketing material, project material, contracts, invoices and product documentation over. 

Will your resources on projects change? Of course not. We are committed to keeping business as usual and delivering on all our promises to you, our customers.

Will products and product documentation change? Overall, there won't be huge changes here. As mentioned in the video announcement, we will now be referring to product lines as Manage - Finance, Manage - Workforce and Engage - CRM. So you'll see that starting to appear in blog posts, trainings and documentation. But like with any change, we will make sure to take our time and ensure we are constantly keeping you in the loop.

When will we no longer see the Altus Dynamics brand? Our plan is to take down the website and retire anything with the old branding by the end of February.

We know that change isn't always easy, and that you may have a lot of questions. So please reach out to your Customer Success Rep if you have any concerns or feedback.

So....what do you think about Sparkrock? Let us know in the comments box below!