We all know the harsh reality that the nonprofit and public sectors have struggled with the ability to invest in their people – the true driving force behind their mission. Over this four part blog series, Sparkrock will look into why these sectors have struggled to stay competitive in attracting and retaining top talent. We will also look at ways in which they can change course by adapting and modernizing to meet the demands of workforce management in the current realities.

Over the past decade, an ever-changing and uncertain funding landscape has led the nonprofit and public sectors down a path further away from being able to compete for talent. However, we have seen a positive shift recently as several organizations we have worked with are beginning to experience the wholesale benefits of investing in and attracting top talent. This shift has been a necessity rather than a choice, as nonprofit and public sector organizations continue to be challenged by an unsettled political landscape and in turn funding uncertainty.


Organizations are beginning to recognize that to navigate the current climate and future operational demands successfully, they will need to develop teams that are creative and empowered to find inspired solutions that will deliver on their mission. They know they will need qualified, resourceful and engaged staff to tackle the challenges ahead.

It is also important to note that while investing in people is a key driver in future successes, it is only a piece of the puzzle of workforce management. Intergenerational workforces with varying skill sets and antiquated workforce management solutions have continued to hold organizations back, by limiting their ability to thrive.

Over this blog series, we will explore ways in which nonprofit and public sector organizations can identify and adapt to these new realities. In our next blog, we will look at how organizations should embrace the changing demographics of the workforce and how empowering their new staff can grow their organizations to new heights.