Cait Abernethy

Demand Generation Specialist


"Why" I work at Sparkrock:

Cait hopes to use creativity to help build something meaningful. She enjoys working for Sparkrock because as a child she discovered how amazing it felt to give back to those less fortunate than herself, and she loves that our clients share the same mission.

"What" do I do at Sparkrock:

Cait works in the Marketing department at Sparkrock and has been instrumental in helping the Marketing team exceed their goals month after month. Her primary role involves managing our inbound marketing strategy, which includes content creation, graphic design, website management, event planning, and determining the best ways to showcase our amazing solutions to customers.

"How" do I do it:

After graduating from the University of Western Ontario, Cait worked in marketing for a year before going back to school to get her Master’s in International Communications from universities in England and the Netherlands. After a brief stint working for an advertising agency, Cait found her way to Sparkrock and knew she had found a role that not only complemented her skills and experience, but provided a creative outlet where she could really make a difference.

Her love of travel has led her to visit 34 countries and has also taught her how to connect meaningfully with people from all walks of life. She is a people-person by nature, enjoys learning and trying new things, and is always looking for creative solutions to problems.

When Cait is not writing or designing something for Sparkrock, she can be found kickboxing, cooking, playing with her cat Nibs, or planning her next big trip abroad.

Click here to contact Cait.