Melissa Alvares

Director of Marketing & Communications


"Why" I work at Sparkrock:

Melissa hopes to ensure that our brand always lives up to its promise to you.

"What" do I do at Sparkrock:

Melissa is our Director of Marketing and Communications, she is responsible for all things related to the Sparkrock brand and how we connect to the people that need our help. This includes shaping the overall personality of Sparkrock, developing strategies that allow people in need of help to find us more easily, and creating different channels for clients and other organizations to reach us.

"How" do I do it:

 A graduate of the Science & Business program at The University of Waterloo, Melissa started her career in technology as a Co-op student at Microsoft and since then she’s accumulated over 13 years of marketing experience in the IT industry. Before joining Sparkrock she worked creating digital, print and event marketing campaigns for brands such as IBM, Cisco, VMware and HP. During her time at Softchoice, she was responsible for developing their “Green IT” strategy which won Softchoice Top Green IT solution provider and Melissa herself was named one of “Top 25 IT Newsmakers” and “Top 25 Women in the IT Channel” for the project.

Melissa is an avid Ultimate Frisbee player, new mom and has a passion for adventure travel that has included climbing to the summit of Mt. Kilimanjaro, white-water rafting down the Ganges in India, mountain biking down the world’s most dangerous road in Bolivia, scuba-diving in Thailand and many more crazy things that she’ll now never let her kids do.

Melissa truly believes that technology can change the world for the better, and loves that she gets to see that in action every day at Sparkrock. She’s been involved in building computer labs and teaching technology skills in rural Rwanda and Uganda, and locally is a regular volunteer at the Daily Bread Food Bank and mentoring new immigrants through the Toronto Region Immigrant Employment Council (TRIEC)

Click here to contact Melissa.